MBA-trained operations, marketing, and workflow leader with 5+ years enabling founders and leadership teams to scale through streamlined systems, disciplined execution, and hands-on technical delivery. Most recently Chief Operating Officer for a growing education brand — directing operations, marketing, and technology. Guided by Lean Six Sigma and my Kolbe Index (7–7–2–4), I bring structure and problem-solving to fast-moving teams — equally comfortable running the business side or building the tools that run it.
I build the system that runs the business — so it doesn't run through you.
I run the details so you can run the company.
When the founder is the bottleneck, every decision, launch, and fire routes through one person. My job is to take the operation off your plate and turn it into something repeatable that holds up without you in the room. Here's what I take ownership of:
The best executives protect their attention ruthlessly. My job is to be the filter, the follow-through, and the second brain — so your calendar, inbox, and commitments run flawlessly without you managing them. Here's what I take off your plate:
A word from the CEO I ran day-to-day operations for at The Madden Academy.
Joey “Manu” Montefusco
CEO & Founder · The Madden Academy ↗
Watch on YouTube
- Served as COO overseeing day-to-day operations, keeping cross-functional projects — course production, launches, and marketing — on schedule from planning through delivery.
- Owned email marketing strategy and campaign execution supporting course launches and audience growth.
- Led technology & automation, using AI-assisted development (Claude Code) to independently design, build, and deploy production marketing sites and landing pages — removing the need for outside developers.
- Shipped a fully responsive, conversion-focused landing page for the flagship course series, deployed on Vercel.
- Authored SOPs and workflow documentation to standardize execution and support scaling.
- Managed 20+ cross-departmental workflows daily, reducing escalations by 35% through process documentation and team training.
- Built an automated reporting dashboard in Monday.com consolidating real-time KPIs — enabling leadership to make data-driven decisions 3× faster.
- Standardized SOPs and workflow templates, improving document turnaround by 28%.
- Coordinated executive calendar & strategic initiatives — 50+ monthly meetings at 98% on-time delivery.
- Directed 25+ multi-channel campaigns across 8 accounts, generating $2.1M cumulative annual revenue at an average 450% client ROI.
- Grew a major client from $70K to $1M in 7 months via dynamic pricing, spend optimization, and a 62% lift in conversions.
- Built a HubSpot + Monday.com workflow that cut campaign launch time by 25% and coordination errors by 40%.
- Provided C-level operational support for a 200+ property, $85M+ AUM portfolio — executive calendars, board meetings, and strategic initiatives with zero missed deadlines.
- Architected a Monday.com operational platform automating workflow & guest comms — response time up 42%, guest satisfaction 4.1 → 4.7/5.0.
- Optimized reporting cadence for $120K annual savings and a 33% increase in booking efficiency.
A full virtual-services platform I architected and shipped solo — a marketing site plus a complete client / VE / admin portal with its own connected workspace suite (project management, messaging and docs), backed by a secure database and AI support. Built end to end with AI-assisted development, no engineering team.
Flow · Kanban board
Relay · Messaging
Flow · List view
Flow · Calendar
Workspace sharingA web-design studio brand and site delivering done-for-you websites with built-in booking and quote funnels. Designed and shipped solo on a modern React stack — a cinematic, conversion-focused marketing site with everything a service business needs to sell and onboard.
As COO of a high-growth online chess education brand, I built the operating infrastructure from the ground up — a gamified RPG course platform, automated email marketing funnels, a full ClickUp PMS with SOPs, and a multi-platform content machine running daily across YouTube, Facebook, X and Discord.
A real-time analytics command center I orchestrated for The Madden Academy — unifying Google Analytics 4, MemberPress and WooCommerce into a single eagle's-eye view of the entire customer journey, from first-touch prospect to paying subscriber. It answers the question most founders can't: where every visitor actually came from — email, social, search or direct — which channels convert, and which members are ready to upgrade. The ideal first project for any operator who doesn't yet have a bird's-eye view of every KPI in the business.
Live command center · member data redactedA tailor-fit operations system I designed and built on the Monday.com platform — mapping cross-departmental processes into one automated workspace with real-time KPI reporting, standardized intake, and status-driven automation that cut escalations and sped up leadership decisions.
Project & Ops Management
AI & Web Development
Marketing & CRM
Collaboration & Productivity
All 26 certifications — Anthropic Academy, HubSpot, CSSC, Asana, Shopify, Coursera and more — are shown in the slideshow above and listed with verification links in the downloadable CV.
How much of the business is running through you?
Tap what's true right now. Nothing to submit, no email required — this is just for you.
Let's build something that runs itself.
Open to Chief Operating Officer and Operations roles — full-time, fractional, or project-based, with founder-led and growth-stage teams. Remote, any timezone. Book a short call or send a note.
Open to Executive Assistant and Chief of Staff roles supporting founders and C-level leaders — full-time or fractional. Remote, any timezone. Book a short call or send a note.
Grab a time — let's talk.
Pick any slot that works for you. Great for hiring managers, founders, and clients who'd rather skip the email tag.